An appraisal of YouTube content in Nigerian languages: A case study of Yoruba channels
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
YouTube has become a powerful medium for cultural expression and the preservation of indigenous languages. In Nigeria, Yoruba channels on YouTube have gained prominence for their role in promoting the Yoruba language and cultural heritage. These channels showcase a wide variety of content—ranging from traditional storytelling and music to modern commentary on social issues—thereby providing a dynamic platform for cultural expression (Adeola, 2023). The digital environment enables creators to blend traditional language practices with contemporary media trends, engaging younger audiences and fostering renewed interest in indigenous languages (Chukwu, 2024). However, challenges persist in ensuring content quality, audience reach, and sustainable monetization, which may affect the long-term viability of these channels. This study appraises the quality, impact, and challenges of Yoruba YouTube content, examining how these channels contribute to language preservation and cultural identity in a globalized digital landscape (Oluwaseun, 2023).
Statement of the problem
Although YouTube offers significant potential for promoting Nigerian languages, there is a lack of systematic evaluation of indigenous language content, particularly on Yoruba channels. The potential of these channels to preserve and revitalize the Yoruba language is undermined by inconsistent content quality, limited audience engagement, and monetization challenges (Okeke, 2024). These issues hinder the sustainability and impact of digital cultural expression, thereby affecting the broader effort of cultural preservation. This study seeks to address this gap by critically appraising the content of Yoruba YouTube channels, identifying both strengths and challenges in leveraging digital media for indigenous language promotion.
Objectives of the study:
- To evaluate the quality and impact of Yoruba YouTube content.
- To assess the role of digital media in promoting indigenous language preservation.
- To recommend strategies for enhancing the sustainability of Yoruba language channels.
Research questions:
- How effective are Yoruba YouTube channels in promoting language preservation?
- What challenges do these channels face in content quality and audience engagement?
- What strategies can enhance the sustainability and impact of Yoruba language content?
Research hypotheses:
- Yoruba YouTube channels significantly contribute to preserving the Yoruba language.
- Challenges in content quality negatively impact viewer engagement.
- Strategic interventions can enhance the sustainability of indigenous language channels.
Significance of the study (100 words):
This study is significant as it examines the role of YouTube in preserving and promoting indigenous languages through Yoruba channels. The findings will offer valuable insights for content creators, cultural advocates, and policymakers interested in leveraging digital media for cultural revitalization. By identifying the strengths and challenges of Yoruba YouTube content, the research contributes to strategies that enhance digital cultural expression and language preservation (Nwachukwu, 2023).
Scope and limitations of the study:
This study is limited to appraising YouTube content in Nigerian languages, specifically focusing on Yoruba channels.
Definitions of terms:
- YouTube Content: Videos and media produced and shared on YouTube.
- Indigenous Languages: Native languages that are integral to a community’s cultural identity.
- Cultural Preservation: Efforts aimed at maintaining and promoting traditional cultural practices and language use.
Related Project Materials
An Evaluation of Financial Management Practices in Nigerian SMEs: A Case Study of Manufacturing Firms in Lagos State
Background of the Study
Financial management is a critical component for the survival and growth of small and medium-siz...
STORAGE AND PRESERVATION OF LIBRARY AND INFORMATION MATERIALS
ABSTRACT
Libraries in third world countries despite the constraints of finance confronting them still make huge inve...
DESIGN AND CONSTRUCTION OF AN AUTOMATIC PHASE SELECTOR
AIMS/OBJECTIVES OF THE PROJECT
The analysis of this project cannot go without enumerating the goals meant to be achieved...
The impact of geopolitical strategies on enhancing regional peace in Gusau Local Government Area, Zamfara State
Background of the Study
Gusau Local Government Area (LGA) in Zamfara State has faced numerous challenges related to insecurity, political in...
An investigation of religious institutions' efforts in combating domestic violence in Yenagoa Local Government Area, Bayelsa State.
Background of the study
Religious institutions in Yenagoa have increasingly become active agents in addressing social issu...
THE IMPACT OF BUDGETING ON COST CONTROL
THE IMPACT OF BUDGETING ON COST CONTROL
This study aims to: (1) investigate the impact of budgeting on cost control, (2)...
An examination of the effectiveness of mobile learning in secondary schools in Lafia LGA, Nasarawa State
Background of the Study
The rapid evolution of technology in the past decade has brought mobile learning to the forefront...
An investigation of nurses' awareness and management of pediatric asthma in Enugu State University Teaching Hospital
Background of the Study
Asthma is a chronic respiratory disease characterized by inflammation and narrowing of the airwa...
An appraisal of modern recruitment techniques on talent acquisition in banking: a case study of Zenith Bank
Background of the Study
In today’s competitive financial services environment, talent acquisition is crucial for sustaining organiz...
The Role of Blockchain Technology in Financial Transparency: A Case Study of Insurance Companies in Benue State
Background of the Study
Blockchain technology, known for its decentralized and secure nature, has the potential to revol...
