Background of the study
YouTube has become a powerful medium for cultural expression and the preservation of indigenous languages. In Nigeria, Yoruba channels on YouTube have gained prominence for their role in promoting the Yoruba language and cultural heritage. These channels showcase a wide variety of content—ranging from traditional storytelling and music to modern commentary on social issues—thereby providing a dynamic platform for cultural expression (Adeola, 2023). The digital environment enables creators to blend traditional language practices with contemporary media trends, engaging younger audiences and fostering renewed interest in indigenous languages (Chukwu, 2024). However, challenges persist in ensuring content quality, audience reach, and sustainable monetization, which may affect the long-term viability of these channels. This study appraises the quality, impact, and challenges of Yoruba YouTube content, examining how these channels contribute to language preservation and cultural identity in a globalized digital landscape (Oluwaseun, 2023).
Statement of the problem
Although YouTube offers significant potential for promoting Nigerian languages, there is a lack of systematic evaluation of indigenous language content, particularly on Yoruba channels. The potential of these channels to preserve and revitalize the Yoruba language is undermined by inconsistent content quality, limited audience engagement, and monetization challenges (Okeke, 2024). These issues hinder the sustainability and impact of digital cultural expression, thereby affecting the broader effort of cultural preservation. This study seeks to address this gap by critically appraising the content of Yoruba YouTube channels, identifying both strengths and challenges in leveraging digital media for indigenous language promotion.
Objectives of the study:
Research questions:
Research hypotheses:
Significance of the study (100 words):
This study is significant as it examines the role of YouTube in preserving and promoting indigenous languages through Yoruba channels. The findings will offer valuable insights for content creators, cultural advocates, and policymakers interested in leveraging digital media for cultural revitalization. By identifying the strengths and challenges of Yoruba YouTube content, the research contributes to strategies that enhance digital cultural expression and language preservation (Nwachukwu, 2023).
Scope and limitations of the study:
This study is limited to appraising YouTube content in Nigerian languages, specifically focusing on Yoruba channels.
Definitions of terms:
Background of the Study
Financial management is a critical component for the survival and growth of small and medium-siz...
ABSTRACT
Libraries in third world countries despite the constraints of finance confronting them still make huge inve...
AIMS/OBJECTIVES OF THE PROJECT
The analysis of this project cannot go without enumerating the goals meant to be achieved...
Background of the Study
Gusau Local Government Area (LGA) in Zamfara State has faced numerous challenges related to insecurity, political in...
Background of the study
Religious institutions in Yenagoa have increasingly become active agents in addressing social issu...
THE IMPACT OF BUDGETING ON COST CONTROL
This study aims to: (1) investigate the impact of budgeting on cost control, (2)...
Background of the Study
The rapid evolution of technology in the past decade has brought mobile learning to the forefront...
Background of the Study
Asthma is a chronic respiratory disease characterized by inflammation and narrowing of the airwa...
Background of the Study
In today’s competitive financial services environment, talent acquisition is crucial for sustaining organiz...
Background of the Study
Blockchain technology, known for its decentralized and secure nature, has the potential to revol...